Aspiring small business owners cited “funding or access to credit” as the biggest barrier to buying a franchise, according to a February survey for the most recent Small Business Startup Sentiment Index™. This level is just below the 68.5% seen in the month-earlier survey – however, the survey was taken several days before the onset …
Southeastern Cities Lead Top 100 Metros in New Franchise Interest Index™
Southeastern metros dominated the top 20 leaders in the Franchise Interest Index(TM) in 2019, with multiple major metro areas ranked in Florida and Texas, as well as high-interest from mid-sized metros in North and South Carolina. Atlanta, Ga., topped the list. While the nation’s largest population centers lead the overall volume of franchise inquiries, the …
Franchise Ventures’ Mystery Shopping Generates Advice for Franchise Development Teams
According to a new mystery shopping survey conducted on the Franchise Ventures lead generation platform, 13% of prospective business buyers indicated they “just haven’t had a chance to respond yet” to a franchisor more than seven days after the prospects’ initial inquiry — but they still intend to engage. That’s one of several insights drawn …
Small Business Startup Sentiment Index™ (SSI) Shows Increasing Confidence in February 2020
Recent surveys of prospective small business buyers revealed a healthy uptick in confidence from January to February 2020. The new Small Business Startup Sentiment Index™ is based on a monthly survey of individuals who have recently inquired about businesses or franchises for sale on the digital assets of Franchise Ventures. This uptrend in optimism was …
Smaller States Post Big Gains in Q4 Growth of Franchise Interest Index™
Small- and mid-sized states with adult population under 5 million showed some of the strongest year-over-year growth in franchise-buying interest, according to the latest data from Franchise Insights. And among the largest states, Georgia tops the Franchise Interest Index™ for both overall interest and for Q4 growth over the previous year. The Franchise Interest Index™ …
Gen X Claims Largest Group of Franchise Prospects, Ranks High for Income, Home Ownership
While Millennials are the fastest-growing group of franchise prospects, Generation X was far and away the largest age group interested in buying a franchise last year. The 39- to 54-year-old cohort claimed 44.9% share of prospects contacting franchisors through the Franchise Ventures demand-generation platform in 2019, and it indexed the highest among age groups for estimated …