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Top Franchise Lists Tell the Ever-Changing Story of American Business

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Franchising tells the story of American business, an ever-changing kaleidoscope of brands both new and familiar, capturing the changing mood of consumers and small business investors alike. Entrepreneur magazine captures it all in its annual Franchise 500 list, which was published again this week. At the top of the list is McDonald’s and a dozen other familiar names that populate so many...

Inside the World of Private Equity Ownership of Franchisors

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Individual franchise units are often owned by the local investors who run the business and reap the rewards of their efforts. But who owns the franchising system that local owners are licensing? Increasingly, private equity funds are investing in franchisors, drawn by the predictability of a proven business model, and the “skin in the game” model of local ownership. Forbes recently...

Franchise Marketers, Do You Know WHERE Your Prospects Are?

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Franchisors, there’s a huge mismatch in your new-unit sales funnel – 67% of all franchise inquiries are sent outsite of business hours, times that don’t lend themselves to an immediate phone conversation. And that problem gets tougher for national franchisors, when you consider the vast expanse of the 50 states and 6 main time zones across the U.S. According to the largest and most current...

Small Business Optimism Remains At Record Highs

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A strong economy continues to fuel record levels of optimism among small business owners, according to the latest survey by the National Federation of Independent Businesses, with high demand for hiring stated as the No. 1 concern. The NFIB Small Business Optimism index came in at 104.4 in December, virtually unchanged at -0.4 less than November’s record high. “Optimism among small business...

Franchise Prospect Data Shows Opportunity in Business-Hours Mismatch

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If you work in new franchise development, you know how crucial the first phone call is – and how hard it is to make that phone connection. Year after year, contact rates for the franchising industry remain challenging, and now we know why. It boils down to this: There’s an eye-popping mismatch between typical business hours and the times that potential franchise owners are sending inquiries...

What’s Hot: Growth Categories for New Franchise Concepts

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Fitness is surpassing Food as the franchising category generating the most new concepts, according to recent numbers from FranData, reflecting a shift in consumers’ time and dollars. It’s a common theme in several recent articles about this year’s hot new concepts: “Fitness” may be too narrow a label for all of the Health and Wellness businesses appealing to Millennials...

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