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Buyer Sentiment Survey: Franchise Inquirers Looking Past Pandemic Effects

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Respondents to a March 17-19, 2020 poll of aspiring franchise owners showed slightly more reserve than in previous surveys, but less than one would imagine given the impact of Covid-19 on business and the markets. Granted, these respondents are stepping forward at a time like this to consider business ownership, so they do not represent the general population or overall consumer confidence.  The...

Access to Funding Identified as Greatest Hurdle to Franchise Ownership

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Aspiring small business owners cited “funding or access to credit” as the biggest barrier to buying a franchise, according to a February survey for the most recent Small Business Startup Sentiment Index™.  This level is just below the 68.5% seen in the month-earlier survey – however, the survey was taken several days before the onset of the decline in global equities...

Southeastern Cities Lead Top 100 Metros in New Franchise Interest Index™

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Southeastern metros dominated the top 20 leaders in the  Franchise Interest Index(TM) in 2019, with multiple major metro areas ranked in Florida and Texas, as well as high-interest from mid-sized metros in North and South Carolina. Atlanta, Ga., topped the list. While the nation’s largest population centers lead the overall volume of franchise inquiries, the Franchise Interest Index(TM)...

Franchise Ventures’ Mystery Shopping Generates Advice for Franchise Development Teams

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According to a new mystery shopping survey conducted on the Franchise Ventures lead generation platform, 13% of prospective business buyers indicated they “just haven’t had a chance to respond yet” to a franchisor more than seven days after the prospects’ initial inquiry — but they still intend to engage. That’s one of several insights drawn from the new survey, and...

Gen X Claims Largest Group of Franchise Prospects, Ranks High for Income, Home Ownership

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While Millennials are the fastest-growing group of franchise prospects, Generation X was far and away the largest age group interested in buying a franchise last year.  The 39- to 54-year-old cohort claimed 44.9% share of prospects contacting franchisors through the Franchise Ventures demand-generation platform in 2019, and it indexed the highest among age groups for estimated household income...

New Mobile App Helps Franchise Development Teams Improve Contact Rates

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Norfolk, Virginia, February 7, 2020 — Franchise Ventures released a new tool to help franchise development teams improve early engagement  with prospective franchisees. The Franchise Insights mobile app makes it easier to quickly respond to new prospects, and helps unify each prospect conversation across phone, email and text. “The mobile app helps franchise development teams respond...

Small Business Startup | Franchising Insights
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