Franchise and Small Business Startup News

CategoryFranchise trends

Know Your Prospects: What Millennials Bring To Franchising

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We know Millennial generation is bigger than the Baby Boomer generation, and a huge economic force in its own right. And we know the 22- to 36-year-old group of Millennials  are responsible for 13 percent of franchise prospect inquiries, thanks to a study by the largest network of franchise portals in the U.S. But if you’re in franchise development, making a call to a younger prospect, what...

What’s Hot: Growth Categories for New Franchise Concepts

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Fitness is surpassing Food as the franchising category generating the most new concepts, according to recent numbers from FranData, reflecting a shift in consumers’ time and dollars. It’s a common theme in several recent articles about this year’s hot new concepts: “Fitness” may be too narrow a label for all of the Health and Wellness businesses appealing to Millennials...

Franchises See Mobile Recruitment Triple

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Oct. 10, 2018 – Franchise development teams, take note: The mobile Internet revolution has up-ended the top of your marketing funnel. Internet franchise portals are the leading source of inquiries from potential franchise owners, and the smart phone is their Internet connection of choice. That’s according to new research shared at the Franchise Leadership and Development Conference in...

For Future Franchise Owners, Mobile Internet Is The First Step

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In the mobile-first world of Internet marketing, it’s no wonder that we’re continuing to see that same trend in the franchise development arena. Below are the latest franchise-marketing results from major franchise portals, just released this week at the  Franchise Update Leadership and Development conference in Atlanta, Ga. In the month of August this year, the top websites in the...

The Future Of Franchising: Two Evolving Ideas

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Two recent articles from Down Under propose some new paths for the evolution of the franchise business model. First is an analysis in the Wall Street Journal from two academics at the University of Sydney Business School. Under the headline “Why the Future Franchise Will Look Nothing Like Today’s.” In it, the authors propose the concept of “quasi-franchising” to combine...

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