The lure of entrepreneurship appeals to individuals across all levels of education, according to the latest data analysis by Franchise Ventures, which found most business-buyer prospects had at least some college experience, but not necessarily a completed degree. Overall, 74.8% of franchise prospects had some college experience in Q3 2019, but 52.9% of the total …
Category: Franchise trends
Millennials are the Fastest-Growing Segment of Future Franchisees
Following the broad trends in population demographics in the U.S., the age of franchise-investment prospects continues to shift younger in the latest quarterly analysis by Franchise Ventures. Generation X, ages 39-54, is the largest group ready to talk with franchisors, at 46.1% of all prospects in Q3 2019, but Millennials, ages 23-38, are growing at …
Know Your Prospects: What Millennials Bring To Franchising
We know Millennial generation is bigger than the Baby Boomer generation, and a huge economic force in its own right. And we know the 22- to 36-year-old group of Millennials are responsible for 13 percent of franchise prospect inquiries, thanks to a study by the largest network of franchise portals in the U.S. But if …
What’s Hot: Growth Categories for New Franchise Concepts
Fitness is surpassing Food as the franchising category generating the most new concepts, according to recent numbers from FranData, reflecting a shift in consumers’ time and dollars. It’s a common theme in several recent articles about this year’s hot new concepts: “Fitness” may be too narrow a label for all of the Health and Wellness …
Franchises See Mobile Recruitment Triple
Oct. 10, 2018 – Franchise development teams, take note: The mobile Internet revolution has up-ended the top of your marketing funnel. Internet franchise portals are the leading source of inquiries from potential franchise owners, and the smart phone is their Internet connection of choice. That’s according to new research shared at the Franchise Leadership and …
5 Recruiting Tips For Finding New Franchise Owners
With a growing economy, savvy franchisors expect that competition will increase – not just for customers, but also for franchisees to own new locations. Forbes offers five timely tips for recruiting franchise owners, starting with “Profile your all-star candidate” – read more in Forbes