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CategoryFranchise trends

Education Is No Prerequisite To Entrepreneurship – Ambition Is Its Own Degree

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The lure of entrepreneurship appeals to individuals across all levels of education,  according to the latest data analysis by Franchise Ventures, which found most business-buyer prospects had at least some college experience, but not necessarily a completed degree. Overall, 74.8% of franchise prospects had some college experience in Q3 2019, but 52.9% of the total either did not attend college or...

Millennials are the Fastest-Growing Segment of Future Franchisees

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Following the broad trends in population demographics in the U.S., the age of franchise-investment prospects continues to shift younger in the latest quarterly analysis by  Franchise Ventures. Generation X, ages 39-54, is the largest group ready to talk with franchisors, at 46.1% of all prospects in Q3 2019, but Millennials, ages 23-38, are growing at a much faster clip, reaching 22.3% of all...

Know Your Prospects: What Millennials Bring To Franchising

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We know Millennial generation is bigger than the Baby Boomer generation, and a huge economic force in its own right. And we know the 22- to 36-year-old group of Millennials  are responsible for 13 percent of franchise prospect inquiries, thanks to a study by the largest network of franchise portals in the U.S. But if you’re in franchise development, making a call to a younger prospect, what...

What’s Hot: Growth Categories for New Franchise Concepts

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Fitness is surpassing Food as the franchising category generating the most new concepts, according to recent numbers from FranData, reflecting a shift in consumers’ time and dollars. It’s a common theme in several recent articles about this year’s hot new concepts: “Fitness” may be too narrow a label for all of the Health and Wellness businesses appealing to Millennials...

Franchises See Mobile Recruitment Triple

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Oct. 10, 2018 – Franchise development teams, take note: The mobile Internet revolution has up-ended the top of your marketing funnel. Internet franchise portals are the leading source of inquiries from potential franchise owners, and the smart phone is their Internet connection of choice. That’s according to new research shared at the Franchise Leadership and Development Conference in...

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