We know Millennial generation is bigger than the Baby Boomer generation, and a huge economic force in its own right. And we know the 22- to 36-year-old group of Millennials are responsible for 13 percent of franchise prospect inquiries, thanks to a study by the largest network of franchise portals in the U.S.
But if you’re in franchise development, making a call to a younger prospect, what can you expect? Franchise.com advises that you take some time to get to know your Millennial prospects. Chance are you’ll find independent, ambitious and tech-savvy individuals who are ready to try new things – a perfect match for a growing franchise ready to introduce its concept and brand to markets. Read more about it on Franchise.com