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‘Side Business Income’ Motivates Half of Potential Business Buyers

Owning a small business is not always a full-time venture – in fact, half of potential business buyers say that one of their motivations is owning a “side business for supplemental income.” That’s according to an ongoing survey of potential business buyers across the Franchise Ventures demand generation platform.  Side-business income closely follows “lifestyle rewards” as a secondary...

Three-Quarters of Franchise Prospects Own a Home, Most for 5+ Years

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Nearly 3 in 4 prospective franchisees own their own home, and more than three-quarters have lived at the same address for more than 5 years, according to the latest data analysis by Franchise Ventures. Those are important indicators of financial wherewithal and stability for franchisors recruiting new owners for their franchise. Learn more about the latest business-buyer demographics at...

‘Be Your Own Boss’ Tops List of Small-Business Ownership Motivations

The No. 1 reason that budding entrepreneurs want to own their own business is to “Be your own boss,” according to the survey across the Franchise Ventures demand generation platform. “Independence and controlling your own destiny is powerful motivator,” said Michael Alston, president of Franchise Ventures, “It’s telling that this is stronger than potential income in the survey  current results.”...

Millennials are the Fastest-Growing Segment of Future Franchisees

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Following the broad trends in population demographics in the U.S., the age of franchise-investment prospects continues to shift younger in the latest quarterly analysis by  Franchise Ventures. Generation X, ages 39-54, is the largest group ready to talk with franchisors, at 46.1% of all prospects in Q3 2019, but Millennials, ages 23-38, are growing at a much faster clip, reaching 22.3% of all...

Mobile Phones Surge Again as Top Source of Franchise Prospects

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Smartphones are growing at an even faster rate this year as the No.1 way that franchise prospects begin their investment process. After several years of single-digit growth, the smartphone share of new franchise inquiries grew 12% over the past 12 months – reaching a full 73% of Internet inquiries originating on a mobile phone.  That’s the latest from an annual analysis of investment...

Who Buys Franchises? Portals Show Focused Intent

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With so many different franchise options available to a local investor, it’s easy to assume that a typical franchise prospect is talking to lots of different franchisors at the same time. But that’s a wrong assumption. The largest analysis to date of prospective franchise buyers shows the majority are focused on talking to only one or two at a time. Maybe it is a result of researching options on...

Small Business Startup | Franchising Insights
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