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August’s Prospective Business Owners Display Highest Readiness Seen Yet in 2020


Norfolk, VA. (October 6, 2020) – Franchise Insight’s small business Startup Sentiment Index™ showed several indicators of increasing optimism among individuals already looking to buy or start a business about getting their businesses started immediately.

In a welcome sign of small business optimism amid the pandemic, responses collected August 20-26, 2020 for the Small Business Startup Sentiment Index™ revealed a new high point for buyer readiness in 2020. Over 23% of aspiring business owners indicated plans to “buy or start a business this month” — the fourth consecutive month of increasing near-term readiness, and a sharp increase over pre-Covid readings.

“Granted, these respondents are already taking steps to learn about businesses to start “ says Michael Alston, senior advisor to “So they are inclined to be optimistic in pursuit of their dreams of business ownership.”

See more results from the SSI™ survey at

The Small Business Startup Sentiment Index™ is based on a monthly survey of individuals who have recently inquired about businesses or franchises for sale on the digital assets of FranchiseVentures.  

FranchiseVentures is the leading demand generation platform for potential franchisees to thousands of growing franchise systems in the United States and Canada. Its franchise lead generation brands include,,,,, and, and together they provide the largest aggregation of prospective franchise buyers in the U.S.

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Franchise Insights
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Small Business Startup | Franchising Insights
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