Franchise development

August’s Prospective Business Owners Display Highest Readiness Seen Yet in 2020

Norfolk, VA. (October 6, 2020) – Franchise Insight’s small business Startup Sentiment Index™ showed several indicators of increasing optimism among individuals already looking to buy or start a business about getting their businesses started immediately. In a welcome sign of small business optimism amid the pandemic, responses collected August 20-26, 2020 for the FranchiseInsights.com Small

Mid-tier Metros Log Fastest Growth in Franchise Interest for Q4

Mid-sized metropolitan areas under 1 million population showed some of the strongest year-over-year growth in franchise-buying interest in Q4 2019, claiming 7 of the top 10 spots in latest business data from Franchise Insights. The rest of the top 10 were large metros with 1-5 million population, and only two major metros over 5 million

Franchise Ventures’ Mystery Shopping Generates Advice for Franchise Development Teams

According to a new mystery shopping survey conducted on the Franchise Ventures lead generation platform, 13% of prospective business buyers indicated they “just haven’t had a chance to respond yet” to a franchisor more than seven days after the prospects’ initial inquiry — but they still intend to engage. That’s one of several insights drawn

Smaller States Post Big Gains in Q4 Growth of Franchise Interest Index™

Small- and mid-sized states with adult population under 5 million showed some of the strongest year-over-year growth in franchise-buying interest, according to the latest data  from Franchise Insights. And among the largest states, Georgia tops the Franchise Interest Index™ for both overall interest and for Q4 growth over the previous year. The Franchise Interest Index™

Gen X Claims Largest Group of Franchise Prospects, Ranks High for Income, Home Ownership

While Millennials are the fastest-growing group of franchise prospects, Generation X was far and away the largest age group interested in buying a franchise last year.  The 39- to 54-year-old cohort claimed 44.9% share of prospects contacting franchisors through the Franchise Ventures demand-generation platform in 2019, and it indexed the highest among age groups for estimated

New Mobile App Helps Franchise Development Teams Improve Contact Rates

Norfolk, Virginia, February 7, 2020 — Franchise Ventures released a new tool to help franchise development teams improve early engagement  with prospective franchisees. The Franchise Insights mobile app makes it easier to quickly respond to new prospects, and helps unify each prospect conversation across phone, email and text. “The mobile app helps franchise development teams

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