newslogoby Franchise Ventures

Gen X Claims Largest Group of Franchise Prospects, Ranks High for Income, Home Ownership

G

While Millennials are the fastest-growing group of franchise prospects, Generation X was far and away the largest age group interested in buying a franchise last year. 

The 39- to 54-year-old cohort claimed 44.9% share of prospects contacting franchisors through the Franchise Ventures demand-generation platform in 2019, and it indexed the highest among age groups for estimated household income, with 40.8% earning $100,000 or more a year.

Please visit FranchiseInsights.com for a 2019 demographic profile of Gen X franchise prospects

About the author

Franchise Insights
By Franchise Insights
Small Business Startup | Franchising Insights
© Copyright 2021 FranchiseNews.com and Franchise Ventures, LLC—All Rights Reserved.

Get the latest franchise news delivered to your inbox!


Recent Posts

RSS The Franchise.com Blog

RSS FranchiseGator News

RSS Franchise Solutions

RSS Landmark Interactive Franchise Group

---->