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TagBusiness buyer demographics

Mid-tier Metros Log Fastest Growth in Franchise Interest for Q4

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Mid-sized metropolitan areas under 1 million population showed some of the strongest year-over-year growth in franchise-buying interest in Q4 2019, claiming 7 of the top 10 spots in latest business data from Franchise Insights. The rest of the top 10 were large metros with 1-5 million population, and only two major metros over 5 million ranked in the Top 20. Jacksonville, Fla., and Tucson, Ariz...

58% Of Potential Franchisees Are Married, Boosting Average Income

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More than half of prospects interested in buying a franchise are married, which turns out to be an important factor in boosting average household income.
In fact, half of married prospects have a household income of $100,000 or more, according to the latest data analysis by Franchise Ventures. 
Get the demographic details about these prospective business buyers at FranchiseInsights.com

Gen X Claims Largest Group of Franchise Prospects, Ranks High for Income, Home Ownership

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While Millennials are the fastest-growing group of franchise prospects, Generation X was far and away the largest age group interested in buying a franchise last year.  The 39- to 54-year-old cohort claimed 44.9% share of prospects contacting franchisors through the Franchise Ventures demand-generation platform in 2019, and it indexed the highest among age groups for estimated household income...

Georgia Leads the Nation in New Franchise Interest Index™

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Georgia, Nevada and Florida led the nation with the highest levels of interest in buying a franchise in 2019, according to new data from Franchise Insights. The Franchise Interest Index™ reveals  the relative interest of entrepreneurs making an investment inquiry by indexing proprietary data with state population on a per capita basis. An index of 100 indicates average per-capita interest, while...

Three-Quarters of Franchise Prospects Own a Home, Most for 5+ Years

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Nearly 3 in 4 prospective franchisees own their own home, and more than three-quarters have lived at the same address for more than 5 years, according to the latest data analysis by Franchise Ventures. Those are important indicators of financial wherewithal and stability for franchisors recruiting new owners for their franchise. Learn more about the latest business-buyer demographics at...

Education Is No Prerequisite To Entrepreneurship – Ambition Is Its Own Degree

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The lure of entrepreneurship appeals to individuals across all levels of education,  according to the latest data analysis by Franchise Ventures, which found most business-buyer prospects had at least some college experience, but not necessarily a completed degree. Overall, 74.8% of franchise prospects had some college experience in Q3 2019, but 52.9% of the total either did not attend college or...

Small Business Startup | Franchising Insights
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