Franchise and Small Business Startup News

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Franchisee Recruitment Starts With ‘Pre-Engagement’ Phase

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So you want to grow your business – don’t we all? Internet marketing changes the franchise funnel, starting long before anyone talks on the phone or reads a contract. Industry consultant Art Coley sees a critical path he calls the pre-engagement phase, when a potential franchisee moves from being possibly interested to be a prospect and eventually a candidate. Drawing on insights from...

For Future Franchise Owners, Mobile Internet Is The First Step

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In the mobile-first world of Internet marketing, it’s no wonder that we’re continuing to see that same trend in the franchise development arena. Below are the latest franchise-marketing results from major franchise portals, just released this week at the  Franchise Update Leadership and Development conference in Atlanta, Ga. In the month of August this year, the top websites in the...

Entrepreneurs’ Optimism Shifts into High Gear As Investment Interest in High-End Franchises Doubles

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Atlanta, GA – (October 15, 2015) – A surge in high-dollar franchise investment inquiries signals growing optimism among entrepreneurs, as small-business owners and prospects look ahead to growth in the U.S. economy. Interest in franchises requiring more than $100,000 has nearly doubled over the past two years, and interest in $250,000+ businesses has tripled, according to the latest...

Franchise Industry Expects To Grow Faster Than U.S. Economy in 2015

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Franchise businesses are expected to grow and create more jobs at a faster pace than the rest of the economy in 2015 for the fifth consecutive year, according to the International Franchise Association’s annual Economic Outlook report for 2015. But worries about Washington changing federal regulations continue to dampen the industry’s outlook, and could hold back the pace of growth...

Mobile Internet Kickstarts Small-Business Growth — 54% of Franchise Leads Start With Phones, Tablets and Apps

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Atlanta, GA – (October 16, 2014) – Small-business owners and entrepreneurs are mobilizing – literally – to invest in new franchise opportunities as the U.S. economy enters a post-recession growth phase. They are “mobilizing” online, using smartphones and tablets to search for franchise investment opportunities through mobile websites and apps. More than half of franchise...

Consumer interest in buying a franchise is on the rise again, up 28% over last year

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Norfolk, VA – In another sign that the small-business economy wants to grow, online traffic to the largest franchise-investment websites surged 27.6% in July over the previous year, according to internal analytics data. The rising tide of interest actually picked up its pace, which is unusual for summer months. Second-quarter visits were up 18% year-over-year to FranchiseGator...

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