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One Third of Prospective Small-Business Buyers Ready to Switch From Corporate Life

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More than one-third of potential business buyers are motivated by a desire to stop “climbing the corporate ladder,” according to the survey across the Franchise Ventures demand generation platform.  “In many cases, experienced managers and executives are ready to run their own show,” said Michael Alston, president of Franchise Ventures. “That can be a huge benefit to franchisors who are looking...

Women Outpace Men Among Gen X Franchise Prospects

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Interest in owning a franchise is balanced almost equally between women and men overall, according to the latest small business analysis by Franchise Ventures — and women are starting to outpace men among Gen X prospects.  “We don’t see a glass ceiling when it comes to interest in buying a franchise,” said Michael Alston, president of Franchise Ventures, “The proportion of prospects who...

Mobile Phones Surge Again as Top Source of Franchise Prospects

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Smartphones are growing at an even faster rate this year as the No.1 way that franchise prospects begin their investment process. After several years of single-digit growth, the smartphone share of new franchise inquiries grew 12% over the past 12 months – reaching a full 73% of Internet inquiries originating on a mobile phone.  That’s the latest from an annual analysis of investment...

Who Buys Franchises? Portals Show Focused Intent

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With so many different franchise options available to a local investor, it’s easy to assume that a typical franchise prospect is talking to lots of different franchisors at the same time. But that’s a wrong assumption. The largest analysis to date of prospective franchise buyers shows the majority are focused on talking to only one or two at a time. Maybe it is a result of researching options on...

Who Buy Franchises? Prospect Data Shows Strong Income and Home Ownership Levels

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How much money do you need to start a franchise? With so many franchises for sale at different investment levels, financial stability might be just as important as cash on hand. That’s one observation from Franchise Ventures as it released its latest study about the financial health of prospects who submit leads through its franchise portals. More than a third of its franchise prospects had...

67% of Franchisors Plan to Increase Recruitment Budgets In 2019

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According to a survey of active franchise systems conducted by Franchise Insights, franchisors plan to raise their recruitment budgets this year as favorable growth conditions continue. More than 86% of franchisors plan to spend at least the same amount in 2019 as they spent on franchise lead generation in 2018. And 67% of respondents said they planned to increase their budgets for franchise lead...

Small Business Startup | Franchising Insights
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