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Who Buy Franchises? Prospect Data Shows Strong Income and Home Ownership Levels


How much money do you need to start a franchise? With so many franchises for sale at different investment levels, financial stability might be just as important as cash on hand.

That’s one observation from Franchise Ventures as it released its latest study about the financial health of prospects who submit leads through its franchise portals.

More than a third of its franchise prospects had household incomes over $100,000 a year, and three-quarters of them 75% owned their own home.

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