Franchise lead generation

Mid-tier Metros Log Fastest Growth in Franchise Interest for Q4

Mid-sized metropolitan areas under 1 million population showed some of the strongest year-over-year growth in franchise-buying interest in Q4 2019, claiming 7 of the top 10 spots in latest business data from Franchise Insights. The rest of the top 10 were large metros with 1-5 million population, and only two major metros over 5 million

Buyer Sentiment Survey: Franchise Inquirers Looking Past Pandemic Effects

Respondents to a March 17-19, 2020 poll of aspiring franchise owners showed slightly more reserve than in previous surveys, but less than one would imagine given the impact of Covid-19 on business and the markets. Granted, these respondents are stepping forward at a time like this to consider business ownership, so they do not represent

58% Of Potential Franchisees Are Married, Boosting Average Income

More than half of prospects interested in buying a franchise are married, which turns out to be an important factor in boosting average household income. In fact, half of married prospects have a household income of $100,000 or more, according to the latest data analysis by Franchise Ventures.  Get the demographic details about these prospective

Franchise Ventures’ Mystery Shopping Generates Advice for Franchise Development Teams

According to a new mystery shopping survey conducted on the Franchise Ventures lead generation platform, 13% of prospective business buyers indicated they “just haven’t had a chance to respond yet” to a franchisor more than seven days after the prospects’ initial inquiry — but they still intend to engage. That’s one of several insights drawn

Small Business Startup Sentiment Index™ (SSI) Shows Increasing Confidence in February 2020

Recent surveys of prospective small business buyers revealed a healthy uptick in confidence from January to February 2020. The new Small Business Startup Sentiment Index™ is based on a monthly survey of individuals who have recently inquired about businesses or franchises for sale on the digital assets of Franchise Ventures. This uptrend in optimism was

Smaller States Post Big Gains in Q4 Growth of Franchise Interest Index™

Small- and mid-sized states with adult population under 5 million showed some of the strongest year-over-year growth in franchise-buying interest, according to the latest data  from Franchise Insights. And among the largest states, Georgia tops the Franchise Interest Index™ for both overall interest and for Q4 growth over the previous year. The Franchise Interest Index™

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