Smaller States Post Big Gains in Q4 Growth of Franchise Interest Index™

Small- and mid-sized states with adult population under 5 million showed some of the strongest year-over-year growth in franchise-buying interest, according to the latest data  from Franchise Insights. And among the largest states, Georgia tops the Franchise Interest Index™ for both overall interest and for Q4 growth over the previous year.

The Franchise Interest Index™ reveals the relative interest of entrepreneurs making an investment inquiry by indexing proprietary data with states’ adult population on a per capita basis.  For this analysis, each state’s Franchise Interest Index™ from Q4 2019 was compared to Q4 2018 to determine relative change.

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