Franchise demand generation

Sept. Startup Sentiment Index™ Shows Highest-Ever Intent for Business Startups Planned 3 Months Out

In a remarkable turnabout, future business owners planning to start “this month” dropped, while startups planned “3 months out” reached the highest level on record in September responses collected for the FranchiseInsights.com Small Business Startup Sentiment Index™ (SSI). “These are the most encouraging signs of animal spirits among aspiring business owners that we have seen

Franchise Ventures’ Mystery Shopping Generates Advice for Franchise Development Teams

According to a new mystery shopping survey conducted on the Franchise Ventures lead generation platform, 13% of prospective business buyers indicated they “just haven’t had a chance to respond yet” to a franchisor more than seven days after the prospects’ initial inquiry — but they still intend to engage. That’s one of several insights drawn

Smaller States Post Big Gains in Q4 Growth of Franchise Interest Index™

Small- and mid-sized states with adult population under 5 million showed some of the strongest year-over-year growth in franchise-buying interest, according to the latest data  from Franchise Insights. And among the largest states, Georgia tops the Franchise Interest Index™ for both overall interest and for Q4 growth over the previous year. The Franchise Interest Index™

New Mobile App Helps Franchise Development Teams Improve Contact Rates

Norfolk, Virginia, February 7, 2020 — Franchise Ventures released a new tool to help franchise development teams improve early engagement  with prospective franchisees. The Franchise Insights mobile app makes it easier to quickly respond to new prospects, and helps unify each prospect conversation across phone, email and text. “The mobile app helps franchise development teams

Georgia Leads the Nation in New Franchise Interest Index™

Georgia, Nevada and Florida led the nation with the highest levels of interest in buying a franchise in 2019, according to new data from Franchise Insights. The Franchise Interest Index™ reveals  the relative interest of entrepreneurs making an investment inquiry by indexing proprietary data with state population on a per capita basis. An index of 100

Development Budgets Increasing For Franchises Across All Growth Stages

Over 63% of franchise systems plan to spend more to recruit new franchisees in 2020, and a closer look at key segments shows that confidence is strong in franchise systems in all stages of growth.  Plans to maintain or increase spending were strong across emerging, established and large franchise systems, according to a survey across

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