Over 63% of franchise systems plan to spend more to recruit new franchisees in 2020, and a closer look at key segments shows that confidence is strong in franchise systems in all stages of growth.
Plans to maintain or increase spending were strong across emerging, established and large franchise systems, according to a survey across the Franchise Ventures demand-generation platform.
“So many factors affect how fast a franchise system can grow,” said Michael Alston, president of Franchise Ventures. “In today’s competitive digital marketplace, growth-oriented franchises need many channels to reach the number of prospects needed to meet system growth goals.”
Learn more about the survey and growth stages of franchise development at FranchiseInsights.com.