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What’s Hot: Growth Categories for New Franchise Concepts


Fitness is surpassing Food as the franchising category generating the most new concepts, according to recent numbers from FranData, reflecting a shift in consumers’ time and dollars. It’s a common theme in several recent articles about this year’s hot new concepts:

  • “Fitness” may be too narrow a label for all of the Health and Wellness businesses appealing to Millennials and Boomers alike – read more at Forbes
  • From healthy food to high-octane workouts like kickboxing, a health theme runs through Inc’s 7 Fastest-Growing Franchises in America
  • Fitness made the list of Entrepreneur’s Top 10 Franchise Categories for 2019, but then again, so did Frozen Desserts, Asian and Mexican cuisine – see the full list at Entrepreneur 

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