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What’s Hot: Growth Categories for New Franchise Concepts

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Fitness is surpassing Food as the franchising category generating the most new concepts, according to recent numbers from FranData, reflecting a shift in consumers’ time and dollars. It’s a common theme in several recent articles about this year’s hot new concepts: “Fitness” may be too narrow a label for all of the Health and Wellness businesses appealing to Millennials...

Learn from Leaders: Franchise Recruitment STARS

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Growing a network of local franchise owners takes a special kind of discipline and a lot of attention to detail. Some of the best in the business were honored recently at the  2018 Franchise Leadership & Development Conference in Atlanta. Here are a few that grabbed our attention: Best Overall Responsiveness – Home Care Assistance. “We were leaving good leads on the table because...

15 Questions You MUST Ask Before Buying a Franchise

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If you are thinking about buying a business, you probably have dozens of questions that seem like top priority right now. And  if that business is a franchise, you will find many answers in the Franchise Disclosure Document, along with conversations with franchise development executives. But the bloggers at Franchise.com urge you to go one step further and talk with multiple franchisees. The best...

Franchisee Recruitment Starts With ‘Pre-Engagement’ Phase

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So you want to grow your business – don’t we all? Internet marketing changes the franchise funnel, starting long before anyone talks on the phone or reads a contract. Industry consultant Art Coley sees a critical path he calls the pre-engagement phase, when a potential franchisee moves from being possibly interested to be a prospect and eventually a candidate. Drawing on insights from...

Franchises See Mobile Recruitment Triple

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Oct. 10, 2018 – Franchise development teams, take note: The mobile Internet revolution has up-ended the top of your marketing funnel. Internet franchise portals are the leading source of inquiries from potential franchise owners, and the smart phone is their Internet connection of choice. That’s according to new research shared at the Franchise Leadership and Development Conference in...

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