More Than 63% of Franchisors Plan To Increase Recruitment Spend in 2020

In a strong showing of their confidence about the future, nearly two-thirds of franchises plan to spend more to recruit new franchisees in 2020, according to a survey across the Franchise Ventures demand-generation platform.  “Business confidence is evident in  franchises, the leading category of small businesses,” said Michael Alston, president of Franchise Ventures. “Growth-oriented franchises …

‘Side Business Income’ Motivates Half of Potential Business Buyers

Owning a small business is not always a full-time venture – in fact, half of potential business buyers say that one of their motivations is owning a “side business for supplemental income.” That’s according to an ongoing survey of potential business buyers across the Franchise Ventures demand generation platform.  Side-business income closely follows “lifestyle rewards” as …

Three-Quarters of Franchise Prospects Own a Home, Most for 5+ Years

Nearly 3 in 4 prospective franchisees own their own home, and more than three-quarters have lived at the same address for more than 5 years, according to the latest data analysis by Franchise Ventures. Those are important indicators of financial wherewithal and stability for franchisors recruiting new owners for their franchise. Learn more about the …

‘Lifestyle Rewards’ Rank as No. 3 Reason to Own a Small Business

Owning a small business can give you the freedom and flexibility to match different lifestyles, and that’s important to more than half of entrepreneurs answering a survey across the Franchise Ventures demand generation platform.  That’s the third-largest response, after “be my own boss” and “income potential.” Learn more about franchise- and business-buyer motivations at FranchiseInsights.com.

Education Is No Prerequisite To Entrepreneurship – Ambition Is Its Own Degree

The lure of entrepreneurship appeals to individuals across all levels of education,  according to the latest data analysis by Franchise Ventures, which found most business-buyer prospects had at least some college experience, but not necessarily a completed degree. Overall, 74.8% of franchise prospects had some college experience in Q3 2019, but 52.9% of the total …

Income Potential Ranks as No. 2 Motivation to Own a Business

While a desire to “by my own boss” is the No.1 motivation for people thinking about buying a business, the potential to earn more money ranks a strong No. 2, according to the business-buyer survey across the Franchise Ventures demand generation platform.  Nearly three-quarters of respondents, or 72.5%, cite “income potential” as one of their …

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