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Gen X Claims Largest Group of Franchise Prospects, Ranks High for Income, Home Ownership

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While Millennials are the fastest-growing group of franchise prospects, Generation X was far and away the largest age group interested in buying a franchise last year.  The 39- to 54-year-old cohort claimed 44.9% share of prospects contacting franchisors through the Franchise Ventures demand-generation platform in 2019, and it indexed the highest among age groups for estimated household income...

New Mobile App Helps Franchise Development Teams Improve Contact Rates

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Norfolk, Virginia, February 7, 2020 — Franchise Ventures released a new tool to help franchise development teams improve early engagement  with prospective franchisees. The Franchise Insights mobile app makes it easier to quickly respond to new prospects, and helps unify each prospect conversation across phone, email and text. “The mobile app helps franchise development teams respond...

Franchise Gator Releases 7th Annual Top 100 Franchises List for 2020

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Franchise Gator has released the 2020 Top 100 list, a ranking of the top franchise opportunities for the upcoming year.  This is the 7th year that Franchise Gator has been publishing the list. The Top 100 list was developed to assist future franchise buyers in identifying opportunities with a track record of success and in an affordable price range.  The list focuses on financial stability...

Home Services Leads Most Popular Categories Among Prospective Franchisees

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Home Services is the most popular category of franchises among potential franchise buyers, according to new data from Franchise Insights , with more investment inquiries in 2019 than any other category. Home Services topped Computer and Internet businesses as well as Food and Restaurant franchises to claim the top spot.  Home Services generated 19.3% of last year’s franchise-investment inquiries...

Small Business Optimism Dips in Dec., Closing Out a Strong Year

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Small business optimism dipped in December, according to a national survey of small business owners, to end what was hailed as a strong year by the National Federation of Independent Businesses. “December marked the end of another banner year for the small business economy, as owners took full advantage of strong consumer spending, and federal tax and regulatory relief,” said NFIB Chief Economist...

Georgia Leads the Nation in New Franchise Interest Index™

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Georgia, Nevada and Florida led the nation with the highest levels of interest in buying a franchise in 2019, according to new data from Franchise Insights. The Franchise Interest Index™ reveals  the relative interest of entrepreneurs making an investment inquiry by indexing proprietary data with state population on a per capita basis. An index of 100 indicates average per-capita interest, while...

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