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Who Buys Franchises? Portals Show Focused Intent

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With so many different franchise options available to a local investor, it’s easy to assume that a typical franchise prospect is talking to lots of different franchisors at the same time. But that’s a wrong assumption. The largest analysis to date of prospective franchise buyers shows the majority are focused on talking to only one or two at a time. Maybe it is a result of researching options on...

Who Buy Franchises? Prospect Data Shows Strong Income and Home Ownership Levels

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How much money do you need to start a franchise? With so many franchises for sale at different investment levels, financial stability might be just as important as cash on hand. That’s one observation from Franchise Ventures as it released its latest study about the financial health of prospects who submit leads through its franchise portals. More than a third of its franchise prospects had...

67% of Franchisors Plan to Increase Recruitment Budgets In 2019

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According to a survey of active franchise systems conducted by Franchise Insights, franchisors plan to raise their recruitment budgets this year as favorable growth conditions continue. More than 86% of franchisors plan to spend at least the same amount in 2019 as they spent on franchise lead generation in 2018. And 67% of respondents said they planned to increase their budgets for franchise lead...

Know Your Prospects: What Millennials Bring To Franchising

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We know Millennial generation is bigger than the Baby Boomer generation, and a huge economic force in its own right. And we know the 22- to 36-year-old group of Millennials  are responsible for 13 percent of franchise prospect inquiries, thanks to a study by the largest network of franchise portals in the U.S. But if you’re in franchise development, making a call to a younger prospect, what...

4 Tips to Improve Your Franchise Contact Rate

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What’s smarter than a smartphone? Two smart phones – yours, and the one in the hands of the local entrepreneur who wants to know more about owning one of your franchises. In less than a decade, smart phones connected to the Internet have skyrocketed to become the No. 1 channel for potential investors to research business opportunities and contact franchise sales teams. In fact, the mobile...

Sales Advice For Emerging Franchisors

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If you’re an emerging franchise, making the leap from an owned-and-operated business to the franching model, you’ve got a tough task. Your first few sales are based on the promise of your concept, not a track record in serving franchisees. Fortunately, many prospective franchisees are looking for ground-floor opportunity, and may be emotionally drawn to your brand story. But the sales...

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