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Mid-tier Metros Log Fastest Growth in Franchise Interest for Q4

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Mid-sized metropolitan areas under 1 million population showed some of the strongest year-over-year growth in franchise-buying interest in Q4 2019, claiming 7 of the top 10 spots in latest business data from Franchise Insights. The rest of the top 10 were large metros with 1-5 million population, and only two major metros over 5 million ranked in the Top 20. Jacksonville, Fla., and Tucson, Ariz...

Buyer Sentiment Survey: Franchise Inquirers Looking Past Pandemic Effects

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Respondents to a March 17-19, 2020 poll of aspiring franchise owners showed slightly more reserve than in previous surveys, but less than one would imagine given the impact of Covid-19 on business and the markets. Granted, these respondents are stepping forward at a time like this to consider business ownership, so they do not represent the general population or overall consumer confidence.  The...

58% Of Potential Franchisees Are Married, Boosting Average Income

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More than half of prospects interested in buying a franchise are married, which turns out to be an important factor in boosting average household income.
In fact, half of married prospects have a household income of $100,000 or more, according to the latest data analysis by Franchise Ventures. 
Get the demographic details about these prospective business buyers at FranchiseInsights.com

Access to Funding Identified as Greatest Hurdle to Franchise Ownership

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Aspiring small business owners cited “funding or access to credit” as the biggest barrier to buying a franchise, according to a February survey for the most recent Small Business Startup Sentiment Index™.  This level is just below the 68.5% seen in the month-earlier survey – however, the survey was taken several days before the onset of the decline in global equities...

Southeastern Cities Lead Top 100 Metros in New Franchise Interest Index™

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Southeastern metros dominated the top 20 leaders in the  Franchise Interest Index(TM) in 2019, with multiple major metro areas ranked in Florida and Texas, as well as high-interest from mid-sized metros in North and South Carolina. Atlanta, Ga., topped the list. While the nation’s largest population centers lead the overall volume of franchise inquiries, the Franchise Interest Index(TM)...

Franchise Ventures’ Mystery Shopping Generates Advice for Franchise Development Teams

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According to a new mystery shopping survey conducted on the Franchise Ventures lead generation platform, 13% of prospective business buyers indicated they “just haven’t had a chance to respond yet” to a franchisor more than seven days after the prospects’ initial inquiry — but they still intend to engage. That’s one of several insights drawn from the new survey, and...

Small Business Startup | Franchising Insights
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