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Franchise and Small Business Startup News

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Franchise Marketers, Do You Know WHERE Your Prospects Are?

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Franchisors, there’s a huge mismatch in your new-unit sales funnel – 67% of all franchise inquiries are sent outsite of business hours, times that don’t lend themselves to an immediate phone conversation. And that problem gets tougher for national franchisors, when you consider the vast expanse of the 50 states and 6 main time zones across the U.S. According to the largest and most current...

Small Business Optimism Remains At Record Highs

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A strong economy continues to fuel record levels of optimism among small business owners, according to the latest survey by the National Federation of Independent Businesses, with high demand for hiring stated as the No. 1 concern. The NFIB Small Business Optimism index came in at 104.4 in December, virtually unchanged at -0.4 less than November’s record high. “Optimism among small business...

Franchise Prospect Data Shows Opportunity in Business-Hours Mismatch

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If you work in new franchise development, you know how crucial the first phone call is – and how hard it is to make that phone connection. Year after year, contact rates for the franchising industry remain challenging, and now we know why. It boils down to this: There’s an eye-popping mismatch between typical business hours and the times that potential franchise owners are sending inquiries...

What’s Hot: Growth Categories for New Franchise Concepts

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Fitness is surpassing Food as the franchising category generating the most new concepts, according to recent numbers from FranData, reflecting a shift in consumers’ time and dollars. It’s a common theme in several recent articles about this year’s hot new concepts: “Fitness” may be too narrow a label for all of the Health and Wellness businesses appealing to Millennials...

Learn from Leaders: Franchise Recruitment STARS

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Growing a network of local franchise owners takes a special kind of discipline and a lot of attention to detail. Some of the best in the business were honored recently at the  2018 Franchise Leadership & Development Conference in Atlanta. Here are a few that grabbed our attention: Best Overall Responsiveness – Home Care Assistance. “We were leaving good leads on the table because...

15 Questions You MUST Ask Before Buying a Franchise

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If you are thinking about buying a business, you probably have dozens of questions that seem like top priority right now. And  if that business is a franchise, you will find many answers in the Franchise Disclosure Document, along with conversations with franchise development executives. But the bloggers at Franchise.com urge you to go one step further and talk with multiple franchisees. The best...

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