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4 Tips to Improve Your Franchise Contact Rate

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What’s smarter than a smartphone? Two smart phones – yours, and the one in the hands of the local entrepreneur who wants to know more about owning one of your franchises. In less than a decade, smart phones connected to the Internet have skyrocketed to become the No. 1 channel for potential investors to research business opportunities and contact franchise sales teams. In fact, the mobile...

Franchise Marketers, Do You Know WHERE Your Prospects Are?

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Franchisors, there’s a huge mismatch in your new-unit sales funnel – 67% of all franchise inquiries are sent outsite of business hours, times that don’t lend themselves to an immediate phone conversation. And that problem gets tougher for national franchisors, when you consider the vast expanse of the 50 states and 6 main time zones across the U.S. According to the largest and most current...

Learn from Leaders: Franchise Recruitment STARS

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Growing a network of local franchise owners takes a special kind of discipline and a lot of attention to detail. Some of the best in the business were honored recently at the  2018 Franchise Leadership & Development Conference in Atlanta. Here are a few that grabbed our attention: Best Overall Responsiveness – Home Care Assistance. “We were leaving good leads on the table because...

Franchisee Recruitment Starts With ‘Pre-Engagement’ Phase

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So you want to grow your business – don’t we all? Internet marketing changes the franchise funnel, starting long before anyone talks on the phone or reads a contract. Industry consultant Art Coley sees a critical path he calls the pre-engagement phase, when a potential franchisee moves from being possibly interested to be a prospect and eventually a candidate. Drawing on insights from...

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