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Learn from Leaders: Franchise Recruitment STARS

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Growing a network of local franchise owners takes a special kind of discipline and a lot of attention to detail. Some of the best in the business were honored recently at the  2018 Franchise Leadership & Development Conference in Atlanta. Here are a few that grabbed our attention:

  • Best Overall Responsiveness – Home Care Assistance.
    “We were leaving good leads on the table because we weren’t getting to them,” Barbara Schuh, vice president of franchise operations, told Franchise Update magazine. “We needed to make sure we treated every lead as the most valuable one we would ever receive.”
  • Best Telephone Prospect Follow-Up – Big Frog Franchise Group. One goal for Big Frog’s development team is to respond to inquiries with a text message within 15 minutes,  and a phone call within an hour.

Find a half-dozen more winners and best practices at Franchising.com.

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