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Franchisee Recruitment Starts With ‘Pre-Engagement’ Phase


So you want to grow your business – don’t we all? Internet marketing changes the franchise funnel, starting long before anyone talks on the phone or reads a contract. Industry consultant Art Coley sees a critical path he calls the pre-engagement phase, when a potential franchisee moves from being possibly interested to be a prospect and eventually a candidate.

Drawing on insights from the 2018  Franchise Leadership & Development Mystery Shop, Coley explains it all in helpful detail. Knowing the prospect’s state of mind – or if they are even a prospect yet – will greatly improve a franchise’s success rate.


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