So you want to grow your business – don’t we all? Internet marketing changes the franchise funnel, starting long before anyone talks on the phone or reads a contract. Industry consultant Art Coley sees a critical path he calls the pre-engagement phase, when a potential franchisee moves from being possibly interested to be a prospect and eventually a candidate.
Drawing on insights from the 2018 Franchise Leadership & Development Mystery Shop, Coley explains it all in helpful detail. Knowing the prospect’s state of mind – or if they are even a prospect yet – will greatly improve a franchise’s success rate.
Read more at Franchising.com