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Access to Funding Identified as Greatest Hurdle to Franchise Ownership

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Aspiring small business owners cited “funding or access to credit” as the biggest barrier to buying a franchise, according to a February survey for the most recent Small Business Startup Sentiment Index™.  This level is just below the 68.5% seen in the month-earlier survey – however, the survey was taken several days before the onset of the decline in global equities...

Southeastern Cities Lead Top 100 Metros in New Franchise Interest Index™

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Southeastern metros dominated the top 20 leaders in the  Franchise Interest Index(TM) in 2019, with multiple major metro areas ranked in Florida and Texas, as well as high-interest from mid-sized metros in North and South Carolina. Atlanta, Ga., topped the list. While the nation’s largest population centers lead the overall volume of franchise inquiries, the Franchise Interest Index(TM)...

Small Business Startup Sentiment Index™ (SSI) Shows Increasing Confidence in February 2020

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Recent surveys of prospective small business buyers revealed a healthy uptick in confidence from January to February 2020. The new Small Business Startup Sentiment Index™ is based on a monthly survey of individuals who have recently inquired about businesses or franchises for sale on the digital assets of Franchise Ventures. This uptrend in optimism was expressed despite the turbulent political...

Smaller States Post Big Gains in Q4 Growth of Franchise Interest Index™

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Small- and mid-sized states with adult population under 5 million showed some of the strongest year-over-year growth in franchise-buying interest, according to the latest data  from Franchise Insights. And among the largest states, Georgia tops the Franchise Interest Index™ for both overall interest and for Q4 growth over the previous year. The Franchise Interest Index™ reveals the relative...

Gen X Claims Largest Group of Franchise Prospects, Ranks High for Income, Home Ownership

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While Millennials are the fastest-growing group of franchise prospects, Generation X was far and away the largest age group interested in buying a franchise last year.  The 39- to 54-year-old cohort claimed 44.9% share of prospects contacting franchisors through the Franchise Ventures demand-generation platform in 2019, and it indexed the highest among age groups for estimated household income...

New Mobile App Helps Franchise Development Teams Improve Contact Rates

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Norfolk, Virginia, February 7, 2020 — Franchise Ventures released a new tool to help franchise development teams improve early engagement  with prospective franchisees. The Franchise Insights mobile app makes it easier to quickly respond to new prospects, and helps unify each prospect conversation across phone, email and text. “The mobile app helps franchise development teams respond...

Small Business Startup | Franchising Insights
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