According to a new mystery shopping survey conducted on the Franchise Ventures lead generation platform, 13% of prospective business buyers indicated they “just haven’t had a chance to respond yet” to a franchisor more than seven days after the prospects’ initial inquiry — but they still intend to engage.
That’s one of several insights drawn from the new survey, and it suggests several pieces of advice for franchise development teams.
See survey details and franchise development advice at FranchiseInsights.com