Sales Advice For Emerging Franchisors

If you’re an emerging franchise, making the leap from an owned-and-operated business to the franching model, you’ve got a tough task. Your first few sales are based on the promise of your concept, not a track record in serving franchisees.

Fortunately, many prospective franchisees are looking for ground-floor opportunity, and may be emotionally drawn to your brand story. But the sales process for an emerging franchise is still different from an established system. Tapping your existing customer base to become potential brand ambassadors is one piece of advice from a columnist. And so is being open about the limitations you face as a new franchisor, and how you plan to overcome them. Read more advice at

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