Women Outpace Men Among Gen X Franchise Prospects

Interest in owning a franchise is balanced almost equally between women and men overall, according to the latest small business analysis by Franchise Ventures — and women are starting to outpace men among Gen X prospects. 

“We don’t see a glass ceiling when it comes to interest in buying a franchise,” said Michael Alston, president of Franchise Ventures, “The proportion of prospects who want to own their own business has reached near parity over the past seven quarters.”

Read more at FranchiseInsights.com

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