With so many different franchise options available to a local investor, it’s easy to assume that a typical franchise prospect is talking to lots of different franchisors at the same time. But that’s a wrong assumption. The largest analysis to date of prospective franchise buyers shows the majority are focused on talking to only one or two at a time.
Maybe it is a result of researching options on the Internet ahead of time. Or maybe business buyers are are busy people who don’t want to have the same conversation over and over again. Whatever the reason, it’s clear that most online prospects have done some homework and are looking for a serious conversation about the franchises they are researching.