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Buyer Sentiment Survey: Franchise Inquirers Looking Past Pandemic Effects

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Respondents to a March 17-19, 2020 poll of aspiring franchise owners showed slightly more reserve than in previous surveys, but less than one would imagine given the impact of Covid-19 on business and the markets. Granted, these respondents are stepping forward at a time like this to consider business ownership, so they do not represent the general population or overall consumer confidence.  The...

Access to Funding Identified as Greatest Hurdle to Franchise Ownership

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Aspiring small business owners cited “funding or access to credit” as the biggest barrier to buying a franchise, according to a February survey for the most recent Small Business Startup Sentiment Index™.  This level is just below the 68.5% seen in the month-earlier survey – however, the survey was taken several days before the onset of the decline in global equities...

‘Side Business Income’ Motivates Half of Potential Business Buyers

Owning a small business is not always a full-time venture – in fact, half of potential business buyers say that one of their motivations is owning a “side business for supplemental income.” That’s according to an ongoing survey of potential business buyers across the Franchise Ventures demand generation platform.  Side-business income closely follows “lifestyle rewards” as a secondary...

Income Potential Ranks as No. 2 Motivation to Own a Business

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While a desire to “by my own boss” is the No.1 motivation for people thinking about buying a business, the potential to earn more money ranks a strong No. 2, according to the business-buyer survey across the Franchise Ventures demand generation platform.  Nearly three-quarters of respondents, or 72.5%, cite “income potential” as one of their top reasons for thinking about starting or buying a...

Small Business Startup | Franchising Insights
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