- Third-quarter traffic grew 41.6% over last year to sites like FranchiseGator.com, FranchiseSolutions.com, FranchiseOpportunities.com and Franchise.com, according to according to internal analytics data. Q3 grew 32.8% over Q2 of this year.
- Serious franchise prospects also picked up their pace of contacting franchise recruitment teams through the sites. The number of franchise leads grew 35.6% in Q3 compared to last year. This is the third consecutive quarterly gain for franchise leads – Q2 posted 13.3% gain over the previous year, and Q1 had posted a 2.3% increase.
(Disclosure: FranchiseNews.com is also owned by Landmark Interactive. Data for this article is drawn from third-party analytics software.)