Consumer Confidence Up In Sept., So Is Market Confidence In Franchising

Franchise news chalked up two positive points this week, one from a consumer sentiment survey, and the other from stock-market performance of franchise companies:

  • The final September reading on the University of Michigan/Thomson Reuters consumer sentiment index rose to 84.6, up from August final reading of 82.5, and the highest level since July 2013 – MarketWatch
  • The FRANdex, a market index that tracks publicly traded franchise companies, show franchise companies outperformed broader stock market in second quarter. Franchise stocks rose 5.1% for the quarter, compared with 4.7% for the S&P 500 and 1.7% for the Russell 2000, according to the FranData research company. Non-food franchise stocks rose 7.9% for the period  – FranData press release

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