Growing the Franchise: Mrs. Fields and TCBY Double Up; Athena Adds In-Home Tutoring Services

  • Ice Cream business Frozen Yogurt franchiseMrs. Fields cookies and frozen yogurt chain TCBY have doubled up to sell both brands in a the same retail space – and  franchise unit growth doubled in the past year, and is expected to double again this year. Franchisees who expanded to offer both  reported higher profits, with little increase in franchise fees, staffing or occupancy costs. – Read more at Entrepreneur
  • Athena Learning Centers has introduced an In-Home brand model to potential franchisees that would enable them to offer K-12 tutoring and college test preparation support in students’ homes. This complements the company’s retail storefront franchise option, offering a lower-cost of entry –
  • Athena has also landed on the Small Business Administration’s Franchise Registery, which will speed the loan-application process for potential franchisees – press release


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